Beach East at Queen Elizabeth Olympic Park, Stratford near Westfield shopping centre

Review: Beach East at Olympic Park, Stratford

I was really excited to hear that the UK’s largest urban beach was opening just down the road in Stratford, so this week we headed down to Beach East at the Queen Elizabeth Olympic Park to check it out.

Beach East at Queen Elizabeth Olympic Park, Stratford near Westfield shopping centre

Luckily, the weather was warm and sunny on the morning we visited as this definitely helps with the beach vibe! I parked in Westfield shopping centre but you could also park at the Aquatic Centre or get the tube or bus to Stratford. We arrived just after it opened at about 10am and though it was fairly quiet when we arrived, it quickly filled up and by the time we left the place was getting pretty rammed. Obviously, with schools just breaking up this is to be expected but this was a weekday, so afternoons and weekends are going to be super busy.

boy on Beach East at Queen Elizabeth Olympic Park, Stratford near Westfield shopping centre

The ‘beach’ is basically a little complex near the aquatic centre with fun fair rides, food stalls, picnic areas and a large sandy area complete with paddling pool. You do have to walk past a lot of rides to get to the beach area so the pestering starts straight away. However, if you can drag your kids past that the sand was lovely and clean and we brought along a bucket and spade which is always good for simple but effective entertainment of toddlers.

boy playing in sand at Beach East at Queen Elizabeth Olympic Park, Stratford near Westfield shopping centre

While there are some food outlets as I’ve mentioned, they are selling stuff like hotdogs, chips and other fast food so if you’re trying to be a bit healthier or just want to save money you are allowed to bring in your own food and drink (although no glass bottles etc). Personally my little one is so fussy at the moment that I resent paying out for food he’ll barely eat so we packed a little picnic to eat on the beach. A few mouthfuls got eaten before he wanted to run around and play in the sand again. But if you can get them to sit still for long enough a rug is a good idea. There are a few deck chairs but these did all get commandeered by  10 am and they are not very comfortable for little ones. Be warned though – that fine sand gets into everything – gritty sandwiches ahoy! We had packed the swimming stuff for our little ones but they didn’t seem that interested and frankly, I was pretty glad because it was getting very busy with older kids as time went on. But if your kids are a bit older, I’m sure they’ll be desperate to have a splash about and a paddle in the water.

boy near food stalls Beach East at Queen Elizabeth Olympic Park, Stratford near Westfield shopping centre

As soon as we arrived, my little one had spotted a ride with little cars so he spent most of the morning talking about the green car and attempting to run off to have a go. Most of the rides suitable for younger children seem to cost £2 but others go up to £4 and you need to buy tokens at the kiosk first. Despite initially enjoying sitting in the car, when the ride started it did go round the corner quite fast and my little one got a bit scared and started to cry. It was all a bit heartbreaking as I couldn’t get him out of the car until the ride stopped but my friend’s son of the same age was fine so, as ever, who knows how your toddler will react! However, I did notice the lady running it let some younger children on and quite a few of them seemed to be crying! So I’d suggest watching some kids go round on the rides first to get a sense of it and what age group they are and if you think your child would enjoy it (of course this is no guarantee with the unpredictable little monkeys!). There are lots of other rides for older children, such as mini roller coasters and swing seats that all look great fun – although I can imagine it could quickly get expensive.

boy in toy car at Beach East at Queen Elizabeth Olympic Park, Stratford near Westfield shopping centre

Apart from the unsuccessful ride, we had a lovely morning there and when the sun was shining it definitely felt like we were on a beach and it had a distinctly holiday vibe. As it is open until 10pm and has bars, we decided it would be an interesting place to go on a date night for something different on a  warm summers evening. Not that we actually ever go out on date nights, but if you are the kind of parents that can get your shit together to do that I’m sure it would be fun!

Beach East is open until 31st August 2015. It’s open from 10am – 10pm and entry is free. You can bring your own food and drink and pushchairs but no dogs.

Beach East website

Address: Stratford Waterfront, Queen Elizabeth Olympic Park, next to Westfield E15 2DU

Have you been to Beach East? I’d love to know what you thought of it, just add your comment below.

4 thoughts on “Review: Beach East at Olympic Park, Stratford

  1. Karl Heap says:

    Took the kids today, they had a fun day out and enjoyed it thoroughly; however I do suggest that you take your own food as the food is extortionately priced! £5 for a portion of chips, so when you do as I did and took other kids as well, it ends up costing a small fortune!
    They definitely used their marketing skills here by ensuring that you have to pass the rides to get to the ‘beach’, having older kids was not a problem; but I can imagine younger children forgetting about the beach initially and wanting to play in the fairground!

    Overall I would give it 3/10 just for the fact that by the time you add up the cost for a group ,you can have a much more fun day at a real beach for a fraction of the price! (maybe a little exaggeration but you catch my drift!).

    Liked by 1 person

    • West Essex Mums says:

      Hi Karl
      Thanks for sharing your experience and good point about the food – that does sound like very pricey chips! Glad to hear that your kids had a fun day. You’re right you can’t beat the ‘real’ seaside but it is handy to have this nearby.


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